Hello friends! I hope you had a wonderful Thanksgiving! November flew by for me and I can’t believe tomorrow marks the start of December! I filled many orders on Wednesday and spent Thursday morning at the Aurora Turkey Trot. Casey and Carrie participated in the Mashed Potato Mile and many others turned out for the 4 mile run. It was a beautiful, snowy morning and I was thrilled to have an opportunity to sell goodies at the event!
This time last year, we were just settling into our house after a challenging move from Cincinnati to NE Ohio. I didn’t know which end of me was up! A year later, I’m happy to share this has been Floured Apron’s highest sales month ever! Woo hoo! I am touched by the tremendous support of people who have trusted me with their baking needs and many who have opened doors of opportunity. Thank you doesn’t seem like enough to express my gratitude.
Honestly, I have considered giving up on this business many times, especially, since we moved. It has been challenging to start over and build a customer base in an area that was completely new to me. There have been many tears, confusion, frustration and several agonizing moments over business decisions. What keeps me going on this business venture? I think it’s a combination of meeting new people, making great friends and fulfilling my passion for baking. Countless supporters push me to be better and try harder. Thanks to them, the difficult moments pass and I get to keep doing what I truly love!
Motivation comes in many forms. For me, it’s receiving phone calls or emails sharing positive feedback. It’s a wonderful feeling to know I’ve brought a little joy to someone’s life because that’s what sharing food is all about to me. It’s rewarding and fulfilling on so many levels! This year, I’ve been fortunate to be part of baby showers, bridal showers, birthdays, anniversaries, weddings, rehearsals, shopping events, small business events, baking classes, 4th of July festivities, Halloween parties, office parties, races and Thanksgiving. Countless pumpkin rolls, pies and cupcakes consumed my November and I couldn’t be happier!
Thank you SO MUCH! I hope your support continues because we have amazing plans for Spring and I can’t wait to share all the details! I’m taking the pursuit of my dreams to the next level and I want all of you to be part of it. You’re going to LOVE what’s next! In the meantime, bring on December! I’m excited to spend time with my daughters baking our favorite holiday treats, decorating the house and simply hanging out! Enjoy this magical time of year with friends and family and thank you for all you do to make Floured Apron the best it can be!
From the heart, Shannon